We founded and built Adaytum in the '90s

Last new technology entrant in the EPM/Business Modeling space
Started in the mid-market
Attacked the enterprise vendors in 2000
$60m revenue in 2002

Sold the company to Cognos in 2003

What we left behind - and what is still industry standard today

Script Engine (and yet another system for automation)
Admin Console (another system for administration
Model Builder (another system for modeling)
Calculation engine (a separate system for manipulation)
ETL Systems (connecting to other systems)
HOLAP, MOLAP, ROLAP (making it multi-dimensional)
Relational Databases
Base Servers (to hold it all together)

Consultants (helping everyone understand the system
IT Guy (guarding and maintaining all the systems
Administrator (controlling and designing systems)
End user (turns back to the spreadsheet because it's all too overwhelming

20+ years leading design of multi-dimensional planning systems

What is we could know what's changing in our business? Right now.
And what if we could understand the impact of those changes? This minute.
And what if we could collaborate to decide what to do about it?
And what if we could do all that without I.T?

This is going to take some work... better head to the barn

2009. After 3 years R&D in a cold, Yorkshire barn...

A blazing fast business modeling platform:

Unified java Architecture
Plug & Play Application Environment
In-Memory Calculation Engine