Pandora Plans for Rapid Growth with Anaplan

Pandora, the leading internet radio service, is redefining radio by revolutionizing the way people discover new music while listening to their favorite artists and tunes. The personalized radio service is powered by the Music Genome Project®, the most comprehensive analysis of music ever undertaken. Using this musicological “DNA” and constant listener feedback, Pandora crafts personalized radio stations for more than 150 million registered users.

Against a backdrop of tremendous growth, Jared Waterman, Director of Financial Planning & Analysis, was charged with putting in place the Financial Planning systems infrastructure at Pandora to handle rapid growth. In June 2010, Jared and his team had the unique opportunity to start with a blank piece of paper. As a company, Pandora had chosen to create a business application landscape based entirely in the cloud; as such any new finance system had to be easy to use, flexible, cloud based, and open to exchanging data with other Cloud solutions.

For the FP&A team, the key advantage of this approach was avoidance of the painful error prone spreadsheet environment that many Finance teams have to endure.When looking at the road ahead and envisioning their ideal systems, the team knew from the outset they wanted to leverage the latest Cloud Computing technology.

The Business Challenge
With rapid growth, one of the biggest challenges the team faced was bringing structure, infrastructure and analysis to key areas of the business. Pandora’s key challenge was to pick a system that helped them today and could scale with them in the future which meant it was especially important to choose a flexible planning system capable of keeping pace with the rapid change.

Enter Anaplan
From the very first demonstration of Anaplan, the team was impressed with the Platform’s ease of use, flexibility, and Excel like familiarity. States Waterman, “We felt Anaplan was
a great long term solution for Pandora both in terms of usability and data exchange with other cloud solutions”. Read the case study and learn how Waterman and his team moved on to Anaplan.

Waterman is keen to push the Platform to consume more data. “We now have our base model in Anaplan and we’re integrating the system with multiple data sources and preparing to push out the data and dashboard to other levels within the organization”. Waterman added, “Anaplan is great – really responsive, customer oriented with a deep background in planning. They understand the challenges we’re facing and are able to marry that with their technology to solve them.”

Read the full Pandora Case Study

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