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Category: Sales & Marketing

The latest on sales planning practices

In his popular book Le Petit Prince, French WWII pilot, author, and poet, Antoine de Saint-Exupéry, wrote, “a goal ...

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The fundamentals of building an accurate sales forecast

In a “Sales forecasting fundamentals” webinar hosted by the Sales Management Association, Abe Awasthi, Senior ...

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Beginner’s guide to sales forecasting methodology

What is sales forecasting?  Sales forecasting is the process of estimating future revenue by predicting the amount of ...

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Countdown to 2030: The retail moment of truth is now

Although many industries are experiencing change, retail is experiencing perhaps the most rapid and radical changes of ...

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The major priorities of a RevOps leader

For most B2B businesses, at least some part of the customer journey today is digital or online. Whether researching ...

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Seven steps to successfully manage your sales compensation plans

In my years in sales, I’ve come to believe incentive compensation plans often function as communication plans in ...

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Commercial revenue planning: Allocate investments to influence outcomes

As a commercial planning manager, you are attuned to wild fluctuations in customer demand, and post pandemic, you ...

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Commercial revenue planning: Understanding drivers of revenue performance

If you’re a revenue planning manager at a consumer packaged goods (CPG) company, in normal years, planning and ...

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Four pillars of a best-in-class B2B sales operation

Sales operations is a fairly new discipline, and to the other business departments it works with, it can be something ...

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Telcos prioritize B2B sales planning for 5G rollout

For communications service providers (CSPs) worldwide, the 5G transformation is an exciting opportunity to drive ...

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Anaplan for Commercial Revenue Planning eases omnichannel planning shambles

Manufacturers of consumer products are looking forward eagerly to the summer of 2021. They anticipate that as the ...

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