Leading consumer product and retail companies are reinventing their commercial planning capabilities to take advantage of cognitive analytics capabilities, with the aim of delivering the following benefits:
Integrated advanced analytics and insights to inform decision-making.
Increased automation and integration with demand planning, promotion planning, and retail execution.
Real-time visibility of the category, brand, and customer P&Ls, and the associated levers of performance.
Simplified customer and trade planning through improved user experiences.
The time is right—some would say overdue—for consumer products and retail companies to have a preconfigured, industry-specific solution that seamlessly integrates commercial planning and advanced analytics. Even better, what if that solution were cloud-based and deployable in several weeks rather than in many months or years?