The Marketing Industry Landscape: It’s Time to Retire the Spreadsheet
33% of marketing budgets go to technology* but regardless of this investment the majority of marketers are still planning in spreadsheets.
The marketing industry landscape: it’s time to retire the spreadsheet
33% of marketing budgets go to technology* but regardless of this investment the majority of marketers are still planning in spreadsheets. Discover why leading marketers are eliminating spreadsheets to drive efficiency across planning, production, execution, and measurement.
*Source: Gartner “CMO Spend Survey 2015-2016: Digital Marketing Comes to Age”
As a Marketer, you are at the heart of digital transformation, constantly challenged to communicate to your audience in timely, relevant and innovative ways.
Your customers are directly connected to the rest of your business, including your Sales and Service teams. Yet internally, you’re working with your colleagues via email and spreadsheets. You’re filling the cracks between your marketing solutions with spreadsheets, and your planning and budgeting processes have become inefficient and disconnected.
With access to such a vast array of technology, why are you suffering under this huge administrative burden?
With Anaplan’s Marketing Applications, you can accelerate the transformation of your marketing department.
With these tools in place, you can accelerate your planning cycles, and connect you to sales, service and finance departments. This empowers you to: