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Sales Compensation Agenda

October 24, 2018 @ 3:00 pm - 7:45 pm BST

Event banner image: E-Reward

London | 24 October | 3:00-7:45 PM

Partnering with e-rewards to deliver
excellence for sales compensation planning

Anaplan are partnering with e-Rewards to deliver an agenda that examines different perspectives on sales compensation approaches.

At this event, you will hear from David Cichelli, a prolific author and educator of sales compensation best practice on:

  • Seven awful sales compensation mistakes
  • Seven best sales compensation mistakes

We will also consider:

  • Using sales compensation plans to attract and retain talent

If the mistakes are enough to make you shudder, or you wish to toast your success, we will be hosting a fun tequila tasting to round off the afternoon.

Register Now


Tea and Coffee

3:00 p.m.

Anaplan introduction

3:30 p.m.

Seven awful sales compensation Mistakes
David Cichelli | The Alexander Group
We know that sales compensation is a powerful sales management tool. We also know that sales compensation challenges plague these pay programs. Learn the seven most common sales compensation mistakes: what they are, how they arrived in your pay program, and how to fix them.

3:45-4:30 p.m.

Using comp plans to attract and retain talent
Zane Koeller, Anaplan
An examination of how comp plans are crucial to attracting and retaining the right talent for your business. Is there a need or a requirement to consider “millennials” differently? Can we divide our thinking in this way to our advantage or will this derail our planning?

4:30-5:00 p.m.

Q & A
Tea and coffee

5:00-5:15 p.m.

Seven best sales compensation solutions
David Cichelli | The Alexander Group
Well-run sales compensation programs share several important traits. Test your pay program against these best-in-class practices to ensure that your sales compensation plan is operating effectively.

5:15-6:00 p.m.


6:00-6:15 p.m.


Tequila is made from blue agave (not cactus), and, by law, must be made in Mexico. All of the brands you know, like Jose Cuervo, Patron, and others, make the five types of tequila—silver, gold, reposado, añejo, and extra añejo—following these rules.

Join us for a tequila tasting and learn a bit more about this fascinating drink. There’s a lot more to it than a few shots in a bar!

The Haymarket chef will prepare some delicious snacks to complement the drink.

6:15-7:45 p.m.


David Cichelli

David Cichelli

Senior Vice President,
The Alexander Group

David Cichelli, a Senior Vice President with The Alexander Group, Inc., a revenue growth consulting firm, contributes his knowledge and experience to a wide array of sales organizations. He has worked with hundreds of sales organizations to structure, manage, and deploy winning sales functions. The Alexander Group’s Revenue Growth Model™, helps ensure and sustain alignment between customers and sellers. He is author of “The Sales Growth Imperative” and “Compensating the Sales Force (3rd edition),” published by McGraw Hill. He has never met a sales department that could not achieve its own greatness.

Academic Credentials
M.S., Michigan State University, B.S., Pennsylvania State University Faculty Experience: Merage Foundation, University California, Irvine; WorldatWork; Columbia University


October 24, 2018
3:00 pm - 7:45 pm
Event Category:


The Haymarket Hotel
1 Suffolk Place, SW1Y 4HX
London, United Kingdom
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