Business planning and sales forecasting at COTY

In an ever-changing environment and with more and more events that can impact sales, calculating sales forecasts using traditional methods may have limitations.

At Coty, the objectives were to group all the “initiatives” in a repository, to have a coherent workflow and to make the process more fluid while having metrics per product on sales, gross margin, targeted sales, etc.

Watch this on-demand webinar as Laurent Benkiewicz, Global Director of Sales Systems at Coty, shared his team’s successful journey with Anaplan and practical advice for in a conversation with Johan Strom, Senior Manager Finance & Performance at Keyrus Management.