Planning never stops. Be unstoppable.

Thanks for joining us at
Hub 2015 Stockholm
In September, Anaplanners gathered in Stockholm to share their enterprise planning expertise. Below we’ve put together the top highlights from Hub 2015 for your on demand viewing.


Hub is a unique event where Anaplanners come together to share their knowledge and experience, and be inspired by each other. Relive the session highlights led by our customers, our partners, industry experts, and our team. Check out the session highlights below.


Take a look at the photos from Hub 2015 Stockholm. See anyone you know?

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Frederic Laluyaux Anaplan
Michael Gould Anaplan
Karin Jacobsson Riksbyggen
David Brydges Anaplan
Vittorio Sanvito Hewlett-Packard
Peter Brodén Dustin
Satu Pitkänen Elisa
Helen Lunde Strömma
Thomas Anderberg Anaplan
Baman Motivala Salesforce
Robert Bergström Executit
Dennis Lodin CFOworld


8:00am Registration and Breakfast
9:00am Welcome to Hub 15 Stockholm!

Thomas Anderberg, Managing Director for Anaplan in the Nordics kicks off Anaplan Hub 15 in Stockholm!


Thomas Anderberg, Managing Director Nordics, Anaplan
9:10am Keynote: Planning never stops. Be unstoppable

Join Frederic Laluyaux, CEO of Anaplan, as he discusses how Anaplan customers across all industries are better positioned to manage massive digital disruption. Learn how the platform is helping companies manage their planning complexity at scale and enabling them to optimize performance in real time.


Frederic Laluyaux, President & CEO, Anaplan
9:45am Customer spotlight: Hewlett-Packard and Dustin

Long-time Anaplan customers Hewlett-Packard and Dustin debate and discuss all the cross-functional uses of the Anaplan planning cloud across their organisations. How has Anaplan impacted their teams' ability to model out the future of their businesses? What are the most innovative uses of the platform they've seen? From the executive seat to feet on the street, hear how their organisations are collectively moving faster.


Peter Brodén, Head of Business Control, Dustin
Vittorio Sanvito, Director EMEA Enterprise Group Sales Productivity and GTM, Hewlett-Packard
10:15am Planning re-imagined

Anaplan CEO, Frederic Laluyaux along with CTO Michael Gould, will share Anaplan’s vision for the evolution of business planning and talk with new Anaplan customer, Riksbyggen about how they are achieving rapid time to value.


Karin Jacobsson, CFO, Riksbyggen
Michael Gould, Chief Technology Officer, Anaplan
11:00am Coffee break in the Anaplan Pavilion
11:30am Transforming work and decison-making across the enterprise

With apps at our fingertips, the nature of how we communicate and solve problems in our every day life has dramatically changed. And yet, how we get work done in the modern enterprise hasn’t fully completed this paradigm shift. Workers are still using personal productivity tools – spreadsheets combined with Word docs and PowerPoints – to solve highly complicated process and execution challenges. This panel session will discuss the next milestones we should be looking toward to further transform work and decision-making across the enterprise.


Dennis Lodin, CFO, Prime & United Minds, CFOworld
Baman Motivala, Area Vice President Nordic Region, Salesforce, Salesforce
Bart Hughes, Director, Deloitte
12:00pm The future of Anaplan

What’s on the horizon for Anaplan? Anaplan CEO Frederic Laluyaux will take attendees on a tour of upcoming technology enhancements. Don’t miss it!


Frederic Laluyaux, President & CEO, Anaplan
Michael Gould, Chief Technology Officer, Anaplan
1:00pm Lunch in the Anaplan Pavillion
2:00pm True integrated business planning in action

This role-play based session will showcase enterprise-wide planning and forecasting, demonstrating how to achieve inter-connected and real-time management of business planning in a fast changing world. A great session to help you visualise how to achieve Unstoppable Planning in Sales, Finance, Operations, Marketing and HR.

2:15pm Out with the old and in with the new: Unstoppable planning at Elisa and Strömma

Join this session to hear from Anaplan Customers who will describe how they have successfully moved away from error-prone, time-consuming spreadsheets and traditional legacy planning tools, to a modern, cloud-based system, allowing the business to anticipate the future and optimise everyday decisions.


Helen Lunde, CFO, Strömma
Satu Pitkänen, Development Manager, Elisa
2:40pm Build an App in 20 Minutes

Take a first-hand look at how Anaplan allows business users to quickly create and update models. You will see Anaplan’s flexible modeling concepts and fast app-building user interface in action.


Mark Deprez, Head of Solution Consulting EMEA, Anaplan
3:00pm Coffee break in the Anaplan Pavilion
3:15pm Creating and sharing better reports: Anaplan and Microsoft Office

Join our Product Team to learn how the latest Anaplan dashboards, best-of-breed BI concepts, Microsoft Office Integrations and a partnership with Google mean you can achieve planning and reporting in one single, familiar environment without the need for a separate BI solution.

3:30pm Unstoppable planning across your enterprise

Discover new ways to improve your business planning, from Sales & Operational Planning and Workforce Planning to integration with Salesforce.com to drive sales effectiveness.


Robert Bergström, Founder & Partner at Executit, Executit
David Brydges, Solution Consultant, Anaplan
4:00pm Town hall Q&A discussion
4:15pm Drinks and canapés in the Anaplan Pavilion
5:30pm Event close
Strandvägen 7A
8:30am Breakfast
9:00am Partner Hub and Networking Lunch

During Hub, we'll hear many examples of how we're helping our customers be successful. Our partners are a vital partner of that - and this event is designed exclusively for them.

We’ll be talking about how the very latest offerings from Anaplan will help our partners win new business and support them in delivering outstanding customer engagements. There will also be plenty of opportunity to network with your peers, as well as the Anaplan team.

Your packed agenda includes:

  • The latest Apps and how you can take them to your customers
  • Sharing best practice, examples from the very best customer projects
  • An overview of the product roadmap
  • Making the most of marketing
  • The App Hub – What’s new
At the end of the session we’ll be celebrating success with our first ever Partner Awards for the Nordic Region.

This is the must-attend event of the year for all Anaplan partners!

2:00pm Anaplan advanced training

Already a Certified Anaplanner and ready to take it to the next level? Join us in Advanced training, where you'll spend the afternoon deepening your modelling and dashboard-building skills.

5:00pm Closing comments


This event would not be possible without the participation and support of our sponsors.