Anaplan for Consumer Packaged Goods
Synchronize financial, operational, and commercial decisions to improve agility and execution
Connected Planning in the Consumer Packaged Goods Industry
The Consumer Packaged Goods (CPG) industry has long served as the foundation to the modern consumer economy and is one of the largest contributors to economic growth. Competition has always been fierce in the industry—be it for shelf space or for shoppers’ hearts and wallets. Although the industry has continued to drive efficiency and innovation over the last few decades, the present rate of change is unprecedented. Fortunately with Anaplan, you connect your people, data, and plans to enable real-time planning and decision-making in rapidly changing environments to give your CPG business a competitive edge.
The new reality in CPG
The future of decision making in CPG
Transform decision making with Anaplan
Anaplan’s connected approach helps customers improve revenue growth by bringing innovations to market faster, reduce trade spend by effectively shaping demand in the market and improve margins through higher supply chain efficiency.
Additionally, CPG companies can make margin-accretive decisions across-the-board by modeling the impact of market changes and gain full visibility into corporate performance by connecting operational decisions to financial decisions.
Featured solutions for Consumer Packaged Goods
Define and manage commercial targets (vol, rev, trade spend, margin) across brands, channels and customers
Optimize decisions and guidelines around price/pack, product mix, and trade terms to deliver sustainable growth
Plan and optimize capacity, coverage and compensation to field teams based on operational excellence metrics at the retail store level
Better manage the innovation funnel and bring products to market faster and more efficiently by improving collaboration and visibility
Improve agility and marketing spend ROI by tying investments to the overall commercial plan and rapidly responding to market changes
Achieve the promised synergies through clear visibility to goals, investments, risks and actuals for all stakeholders from executives to cost center owners
Additional solutions for Consumer Packaged Goods
The Connected Planning difference
Adjust your planning processes and assumptions rapidly to reflect market changes such as new categories, new channels, hierarchy changes, etc.
Empower brand, customer, commercial, finance, and supply chain teams to collaborate on a single platform and make well-informed decisions.
Apply built-in statistical modeling, optimization, and advanced analytical capabilities to ask and answer “what if” questions around pricing, promotions, inventory, and more.
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See what our customers have to say
“Using Anaplan has allowed our commercial team to adapt to market changes quickly and efficiently.”
- Dave Ciaramello,
Director, Commercial Services and Insights
“Everyone in Coca-Cola wants to use Anaplan now they’ve seen the potential. We’ve taken to calling it a ‘single source of truth’ and a ‘book of record’.”
- Sarah Park, Group Director, Forecasting Centre of Excellence,
The Coca-Cola Company
“To me, Connected Planning means pulling together parts of the business that can't come together any other way.”
- Lindsey Alexander,
Executive Director, Global Strategic Pricing,