A path to connected sales planning: The VMWare journey
Brent Corbett, Sr. Director, Sales Operations, VMware
Collin Ryan, Sr. Anaplan Solutions Architect, Deloitte
As sales and operations leaders look to make revenue more predictable, many are turning to a revenue operations framework. For one large Bay Area Anaplan customer, that’s become their natural next move. In this session, you’ll learn the steps they’ve taken to build this framework, starting by optimizing sales planning. Prior to Anaplan, this organization battled the usual problems with manual sale planning that hampered the sales organization’s performance. By improving their sales planning efforts with Anaplan, this company adapted to evolving market conditions, capitalized on revenue potential, and optimized the capacity of its sales resources.