According to Ventana Research, over 50 percent of sales leaders say the data used in their sales forecast is inaccurate and 57 percent indicated that sales forecasting is not reliable. Having an accurate and trustworthy sales forecast is critical to increase revenue, facilitate better profitability, and drive growth, especially in a climate of change.

In this video, Bill Cate, Senior Director, Global Business Process & Sales Enablement at Motorola Solutions shares how top planners achieve a more accurate, reliable, and efficient sales forecast.