Marketing Performance Management

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Key Benefits
  • Connect your results to your investments, including your resource cost, by using attribution capabilities to produce a true picture of marketing ROI
  • Plan, manage, and measure—all on a single platform
  • Manage your marketing and sales performance in a single view and use “what-if” scenarios to forecast changes all the way through the funnel
  • Learn which campaigns and tactics are creating faster and higher-value deals and drive action by course-correcting immediately on a single platform