Anaplan Unveils Planning and Modeling for Business Users

Product update includes new user interface, more powerful analytics, and new applications

San Francisco – June 6, 2013 – Anaplan, the fastest-growing provider of modeling and planning solutions for sales, operations and finance, announced its Spring 2013 product update, unleashing a new wave of innovation on its game-changing, in-memory modeling platform. The update includes the first phase of a new user interface designed to expand use of Anaplan’s powerful engine to business users. It also includes unique new modeling capabilities that will increase the breadth of applications developed on its cloud-based platform.

“Anaplan’s vision is to bring the power of cloud-based modeling and planning to all business users,” said Anaplan CEO Fred Laluyaux. “Anaplan’s latest technology takes this a step further by making it extremely easy and fun for non-technical users, in finance, in sales and in operations to build models and test scenarios before choosing the right plan.”

The Spring 2013 update was revealed to customers at its user conference, Anaplan Hub, held on May 22 in San Francisco. Several marquee customers including McAfee, and Pandora helped usher in the enhancements, describing new applications they have been able to launch with the updated platform.

Customers Use Powerful Modeling To Ask “What-If?”
Anaplan has been renowned for its ability to help analysts with complex business planning scenarios in sales, operations and finance departments. The modeling environment features drag-and-drop hierarchies, intuitive metric syntax, and built-in functions for financial and operational analytics. Business rules are managed in one intuitive and collaborative worksheet called the Living Blueprint™. A patented, in-memory HyperBlock™ architecture supports extremely large models required for analysts to do detailed planning with live operational data. This combination of capabilities makes Anaplan uniquely suited to agile and intelligent planning in dynamic business environments.

“With Anaplan, it’s possible to quickly answer ‘what-if?’ questions on complex scenarios. The faster time-frame is critical for making relevant business decisions,” says Bryan Bayless, VP of Finance at McAfee, one of the customers that joined Anaplan on stage at their conference. “I haven’t seen other tools that make this possible.”

New Interface for Business Users
Anaplan’s Spring 2013 update includes the foundation of a new user interface designed to allow a wider audience of business users to share models in support of better planning decisions. A new forms capability makes it easy for even non-experienced users to plan, analyze and execute important business transactions in use cases like quote, configuration and price optimization. Additional enhancements previewed at Hub 2013 include a customizable home page, streamlined model navigation, a contextual actions panel, and new visualization tools. Among the previewed features were map charts that render geolocation data to enhance the sales territory and quota planning experience.

New Analytical and Modeling Capabilities
The update also brings new levels of scalability to Anaplan’s HyperBlock™ architecture, through an innovative feature called Dynamic Lists. Dynamic Lists provide every-day business users the ability to add transactional data and update hierarchies without concern for scalability limits imposed by other platforms. Providing transactional data management capabilities on an analytic platform enables users to plan using the most current operational data, instead of having to rely on old data for making decisions.

As an example, this new capability has enabled hundreds of brand managers at a global consumer goods company to manage complex trade promotions all the way down to the individual product (SKU) and promotion. They have the ability to add and analyze new promotions on the fly, giving them insight into which promotions are most effective and enabling them to improve profitability of their trade investments.

“Innovative and forward-thinking companies across virtually every major industry are already connecting finance, operations, and sales with Anaplan,” said Anaplan CEO Fred Laluyaux. “By expanding the power of modeling and planning to more users, companies dramatically cut planning time, empowering employees with better insights and improving their ability to change course quickly.”

About Anaplan
Anaplan is a cloud-based, in-memory modeling and planning platform for finance, sales, and operations. Its applications enable business users across organizations to intuitively and dynamically test and operationalize their plans, manage complex multi-dimensional models, collaborate across functions and regions, and share insights and content via the built-in community.

Anaplan and its partners have introduced a series of packages for finance, marketing, operations, human resources, as well as a complete sales performance management application suite, which includes quota, territory and commissions management, real-time quote, and price optimization.

Anaplan is funded by Granite Ventures, Shasta Ventures and Meritech Capital Partners. Anaplan was awarded the Gartner Cool Vendor Award in 2012 and Ventana Research Technology Operational Innovation Award for Sales Management in 2012. To learn more about Anaplan, please visit or on twitter: @anaplan.