Britvic Selects Anaplan to Support Improved Planning, Execution and Evaluation for Trade Investment and Customer Planning

Britvic Selects Anaplan to Support Improved Planning, Execution and Evaluation for Trade Investment and Customer Planning

London – May 27, 2014 – Britvic Soft Drinks, one of the leading soft drinks companies in Europe, with operations in Great Britain, Ireland and France, has selected Anaplan’s integrated business planning and execution platform for finance, sales, and operations to support the way it plans and manages GB customer trade terms. Anaplan’s real-time modeling and calculation capabilities add a layer of improvement to Britvic’s trade planning process, ensuring greater alignment between Britvic’s commercial strategy and the trade agreements established with its customers.

“Periodically, we review the trade terms for customers in GB with a goal of determining what we want to achieve through these customers and the investment we can provide. These represent significant business plans and are the key means for executing our commercial strategy,” said David Butcher, Britvic’s Director, Customer Change. “Historically, we’ve done this through a sophisticated spreadsheet process that was rigid in terms of the instant ability to see alternative views on the data. With Anaplan we get an automatic, total view of our trade plans accounts across all customers.”

Anaplan’s cloud-based platform is built on a patented, in-memory HyperBlock™ calculation engine that delivers unparalleled immediacy, flexibility and scale. Anaplan’s intuitive user interface, integrated community and ease of adoption promote collaboration across sales, marketing, finance, IT, and other enterprise departments. Companies like Aviva, HP, Kimberly-Clark, McAfee, and Prudential use Anaplan to get better insights into operations, streamline their core processes, and enable faster decision-making.

“Our intuitive platform allows customers to plan and execute with increased agility and maximum performance, dramatically reducing the time taken for planning and forecasting processes, and boosting operational efficiency,” said Anaplan CEO Fred Laluyaux. “With the power of Anaplan, Britvic will be able to plan for and achieve goals for their trade terms in a new and powerful way.”

About Britvic
Britvic is one of the leading soft drinks companies in Europe, with operations in Great Britain (GB), Ireland and France. Across these three markets, the company has developed a strong portfolio of its own iconic brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan, Teisseire and Fruité. In addition, in GB and Ireland, the company produces and sells a number of PepsiCo’s famous soft drinks brands, including Pepsi, 7UP and Mountain Dew, under exclusive agreements with PepsiCo. Britvic is the largest supplier of branded still soft drinks and the number two supplier of branded carbonated soft drinks in GB, and it is an industry leader in Ireland and France. Through franchising, export and licensing, Britvic has also been growing its reach into other territories, particularly the United States. Britvic’s management team has successfully developed the business through a clear strategy of organic growth and international expansion based on creating and building scalable brands. Britvic is listed on the London Stock Exchange under the code BVIC.

About Anaplan
Anaplan is disrupting the world of business planning and execution. We built our platform from the ground up to empower companies to plan, collaborate and act—in real time. Stay ahead of critical business events, rapidly model potential impacts and course correct on the fly. With Anaplan’s cloud-based platform, you can continuously align your people, plans and spend to your market opportunities. Anaplan is a privately held company, headquartered in San Francisco, CA with global offices on four continents.

To learn more, visit Follow us on twitter: @anaplan

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