Analyst Report

Revenue management: The opportunity for innovation and optimization

Analyst perspective from Ventana Research

Business models in nearly every industry have evolved from one-off sales and perpetual licenses to recurring revenue and subscription-based services. This shift has accelerated as digital channels become more widely used and accepted.

Stephen Hurrell, VP & Research Director at Ventana Research, makes the case for why this trend has continued gaining momentum, and how businesses can align their operations to gain a competitive advantage.

Hurrell asserts that “By 2023, almost one-quarter of organizations will establish a Chief Revenue Officer leadership role, focusing on all channels of revenue, not just direct sales.”

Learn more about the emerging technology category of revenue management, and what organizations can be doing now to start achieving new levels of growth.