Patient-based statistical sales forecasting

Wednesday, May 23 | 3:00 p.m. CEST

Patient-based statistical sales forecasting:
Increasing sales projects and patient eligibility

Today, it is increasingly important for companies to use their data effectively in order to achieve insight-driven forecasts and better decision-making processes.

In this webinar, learn how a patient-based statistical sales forecasting model has enabled Janssen to:

  • Use driver-based logic to forecast the number of eligible patients in different therapeutic areas and translate that into volumes using either an incidence or a prevalence patient-based model
  • Use statistical trending and extrapolation techniques to project the number of patients based on historical data
  • Use advanced analytics and curve-fitting techniques to assess the competitive landscape and market share
  • Build alternative scenarios and “what-if” simulations to assess the impact of potential upsides and downsides
  • Incorporate pricing assumptions, consolidate key metrics, and review outcomes using, for example, price-volume analysis, a cross-country comparison, or a scenario analysis dashboard
Featured speakers

Hervé Marrone
Head of COE Analytics & Forecasting
Janssen Pharmaceuticals, a Johnson & Johnson company

Mathias Beckers
Senior Manager, Finance Transformation

Live Webinar