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Patient-based sales forecasting

Today, it is increasingly important for companies to use their data effectively in order to achieve insight-driven forecasts and better decision-making processes.

On-demand webinar

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Patient-based sales forecasting: 
Increasing sales projects and patient eligibility

 

Today, it is increasingly important for companies to use their data effectively in order to achieve insight-driven forecasts and better decision-making processes.

In this webinar, learn how a patient-based sales forecasting model has enabled Janssen to:

  • Use driver-based logic to forecast the number of eligible patients in different therapeutic areas and translate that into volumes using either an incidence or a prevalence patient-based model
  • Use trending and extrapolation techniques to project the number of patients based on historical data
  • Use advanced analytics and curve-fitting techniques to assess the competitive landscape and market share
  • Build alternative scenarios and “what-if” simulations to assess the impact of potential upsides and downsides

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