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Why medium-term planning works

One phrase rarely uttered in C-suites is the “medium-term.” Executives commonly discuss the past, the short-term outlook for the next quarter, or the long-term vision of the future.

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One phrase rarely uttered in C-suites is the “medium-term.” Executives commonly discuss the past, the short-term outlook for the next quarter, or the long-term vision of the future. While managers focus on short-term results and leaders evangelize about the long-term, the medium-term—where companies are shaped—is all but forgotten.

In this on-demand Harvard Business Review webinar, Dominic Houlder and Nandu Nandkishore of the London Business School describe why the medium-term of six to eighteen months is so critical to a company’s success and share examples of where focusing on the medium-term made all the difference.

In this webinar, they examine:

  • Why the medium-term is so often overlooked and ignored
  • The problems that arise when failing to focus on the medium-term
  • Why the private equity industry and family-run businesses thrive by focusing on the medium-term

If your company has a clear long-term vision and managers who have laser focus on achieving next quarter’s results but lack a medium-term plan, watch this webinar now.

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