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Today’s retailers lose 5¢ on every dollar to decision delay

New retail study with Incisiv and World Retail Congress uncovers the “latency tax” — the hidden cost of slow response that can erode your bottom line — and how to reclaim that margin.

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For a $1B retailer, faster decision-making is a $50M opportunity

The report reveals the key challenges holding retailers back: lagging forecasts, manual intervention, misaligned execution, and a pervasive disconnect between AI importance and investment.
67%

of organizations only forecast monthly or less often

Infrequent forecasting leaves retailers in a constant state of reaction, putting them at a significant competitive disadvantage.
72%

of the industry relies on slow, manual, or alert-based processes

This reactive approach to planning makes it hard to keep pace with shifting customer demand, leading directly to an increased risk of margin erosion.
60-point

gap between AI importance and actual deployment

While most see the potential of AI, the majority have yet to invest in intelligence that builds decision confidence and enables them to act faster.

2026 Retail Resilience & AI Adoption Study

Download the full retail report to explore:

  • Whether strategic priorities have actually shifted from efficiency to demand responsiveness
  • Why improved visibility has not translated into faster decisions
  • What the reality of AI deployment is versus the perception of its importance
  • Whether the workforce is prepared for AI-driven operating models
  • How latency is showing up in measurable financial outcomes
  • What separates retail leaders from the laggards

 

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Report on How Low Decision Confidence at Speed Has Become Retail’s Most Expensive Operating Cost, with an image of a person holding a tablet displaying the report cover.
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