The Center of Connected Planning

The French term “force majeure” describes an irresistible force or overwhelming power. Dreamforce, Salesforce’s annual user conference, has become just that. Sponsors beg for booth spaces smaller than caskets, attendees line up for hours for keynotes, and grown adults walk…

Among the many sales-related events I attend each year, Dreamforce is easily one of my favorites. What’s not to love? In a scant four days, I get to chat with hundreds of customers and prospects, check in with businesses from…