Segmentation and scoring
Prioritize the right accounts, segment with precision, and accelerate GTM plans.
Varicent stops at sales. Anaplan empowers the whole GTM.
Forget siloed sales, ops, and compensation solutions. Connect every team that touches revenue in a single, AI-driven platform.
Optimize your GTM planning to accelerate growth and business impact
Don’t limit your view to just today. Build the team you need for tomorrow. Anaplan delivers true horizontal alignment across your GTM organization — marketing, finance, HR, etc. — enabling you to build, align, and adapt to change.
From rigid to revolutionary — see why Anaplan leads
|
Varicent | |
|---|---|---|
|
Segmentation and scoring |
Yes
Out-of-the-box application for market and wallet sizing to set GTM strategy |
No
Lacks a dedicated application for account segmentation and scoring |
|
GTM capacity scoring |
Yes
Out-of-the-box application that integrates with Operational Workforce Planning application |
No
No native GTM capacity planning; siloed Workday partnership required |
|
GTM planning |
Yes
Supports all GTM teams such as direct sales, indirect sales, customer success, partners, and much more |
No
Only supports direct and indirect sales teams |
|
Incentives and rewards |
Yes
Motivates every team with variable incentive compensation, MBOs, bonuses, and equity compensation as well as trade promotion management, MDF funds, and both B2B and B2C rebates |
No
Incentives limited to direct, indirect, and channel teams |
|
Forecasting |
Yes
Supports connected sales forecasting, revenue forecasting, and demand forecasting, as well as industry specific forecasting |
No
No out-of-box application for forecasting |
|
Marketing performance management |
Yes
Enables more effective marketing budgeting and spending, as well as optimizes marketing planning |
No
No marketing budgeting, planning, or insights to maximize sales pipeline and customer lifetime value; sales support only |
|
User experience |
Yes
A single, consistent platform with UX that applies across every team and use case |
No
Fragmented user interfaces across different products |
|
Deployment agility and total cost of ownership |
Yes
Composable application configurators that can be extended or built with generative AI |
No
Different solutions deployed in ways that aren’t configured to user or business needs and processes |
Meet Anaplan Sales Analyst
Surface risks and opportunities, run scenarios, and orchestrate decisive action with your AI agent for revenue performance management.
End-to-end planning built for your whole GTM team
Considering Varicent? Discover a unified, modern alternative with Anaplan.
Book a meeting with us to learn more, and we’ll send you a thank-you gift for your time.
Featured resources
Best practices and valuable insights for more effective and agile GTM planning and revenue performance management.
