Jaguar Land Rover accelerates on a journey of transformation

Connected Planning across supply chain, sales, marketing, workforce, and finance planning puts global alignment into high gear

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“The go-to-market strategy requires us to have the right price in the market at the right time, and Anaplan has allowed that.”
Kara Wilcox, Head of Pricing, JLR

90%+

time savings in monthly cycle roll makes meaningful data available faster

80/20

split between planning and analysis is reversed; planners now spend 80% of time on strategic scenario analysis and decision support


Legendary luxury automaker Jaguar Land Rover wanted to centralize governance for planning its global enterprise. Starting in supply chain and moving into sales, marketing, workforce, and finance planning, the company transformed multiple business processes with Anaplan. Daylong processes were cut down to minutes, planners got their nights and weekends back, and the stage is set for further improvements using PlanIQ.

Jaguar Land Rover is headquartered in Great Britain, but its operations span the globe. While this worldwide presence enables more people to experience the thrill of Jaguar Land Rover’s vehicles, it creates a challenge for company leaders who must plan with a worldwide view while giving each region the flexibility to address its local business conditions.

“We have five regions,” explains Matthew Dickerson, Jaguar Land Rover’s Planning Systems Manager. “Historically, they all had a different way of working, and we had to be cognizant of these different ways, but also own a central governance. We wanted to be in a position to make better-informed decisions so we could drive the company forward.”
 

One source of planning truth, globally

As part of a corporate digital transformation initiative, Jaguar Land Rover chose Anaplan as its platform for centralized and flexible planning. The roll-out began in global demand and supply planning, spurred by a legacy system that would soon come to end of life. That first Anaplan supply chain solution was delivered on time and on budget.

Bolstered by its initial success, the company implemented Anaplan for sales and operations planning (S&OP), CO2 compliance, sales forecasting, revenue planning, and workforce planning. They then created additional Anaplan solutions to support pricing and promotions, a retailer scorecard, and fixed and variable marketing expenditures with marketing performance management. In all, Jaguar Land Rover runs an Anaplan environment of more than a dozen models, and there is more to come.

Google Cloud hosts the data that feeds an Anaplan Data Hub. That single global repository is then shared by the multiple Anaplan solutions. “This made life very easy for us, as we had one source of truth,” Dickerson says.


Jaguar Land Rover accelerates its transformation journey.

Data used by Jaguar Land Rover’s Anaplan solutions resides in Google Cloud.

Data used by Jaguar Land Rover’s Anaplan solutions resides in Google Cloud.


Better outcomes for the company and its employees

Jaguar Land Rover’s planners have saved countless hours by using Anaplan. Dickerson cites one example: “As part of our legacy system, we used to have to cycle-roll from one month to the next,” he recalls. “This process could take 24 to 48 hours. With Anaplan, that process now takes 15 minutes.” In another example, one allocation process that formerly took one to two days is now complete almost instantly. “We do a better process that takes minutes using Anaplan Optimizer,” Dickerson notes.

Prior to having Anaplan, Jaguar Land Rover planners worked long hours and weekends, and Dickerson estimates that planners spent 80% of their time planning and only 20% analyzing the data for opportunities to improve outcomes. “Now it’s the other way around,” he says. “We have 20% planning. The rest is analyzing scenarios and then putting those in front of the right people. This has led to our planners having a much better work-life balance.”

Upcoming efforts to automate planning processes at Jaguar Land Rover using PlanIQ are expected to deliver even greater improvements while keeping the company on the road to central governance across its five regions. And while the benefits of Anaplan are felt throughout the company, it has sparked a more personal growth journey for Dickerson. “In my role, using Anaplan has been a joy,” he says. “It's enabled me to make changes across the organization and really improve what we’re doing.”

Matthew Dickerson, Planning Systems Manager, Jaguar Land Rover:

Jaguar Land Rover are a British automotive company. We want to be proud creators of modern luxury.

We have five regions. Historically, they all have a different way of working, and we had to be cognizant of these different ways, but also own a central governance. We wanted to be in a position to make better-informed decisions so we could drive the company forward.

At JLR, we are on a digital transformation journey at the moment. Anaplan is at the heart of that. Our first implementation was around demand planning and supply planning processes. We had a very short time frame to deliver this, with a legacy system coming to end of life. When we delivered the system — on time and to budget — it was a surprise, but a very welcome one.

We added in our longer-term business planning. We then added to that compliance. We had our customer services before moving to our supply chain. We had our HR involved as well, so resource planning and talent. We then went into pricing and our retailer scorecard. And the most recent projects we've done are based in our fixed and variable marketing expenditure.

The data in these systems went into our Google Cloud platform. From there we were able to move it into Anaplan Data Hub, which made life very easy as we had that one source of the truth.

As part of our legacy system, we used to have to cycle roll from one month to the next. This process could take 24 to 48 hours. With Anaplan that process now takes 15 minutes.

Another process which has improved through Anaplan is our requirement to run an auto-allocation. That could also run for 24 to 48 hours. Today, using the Optimizer, we do a better process and that takes minutes.

Historically, our planners would work long hours and weekends. That was an 80/20 split between planning and analyzing. And now it's the other way around. We have 20% planning. The rest is analyzing scenarios and then putting those in front of the right people.

This has led to our planners having a much better work-life balance. The next part of that journey is around automation with PlanIQ. We have been working with Anaplan on how we can continue our development and really start to see the benefits of machine learning and AI.

In my role, using Anaplan has been a joy. It's enabled me to make change across the organization and really improve what we're doing. It's helped me on a journey of how can I make things better.

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