Anaplan For Marketing
Increase the effectiveness of marketing planning, performance, and spending
The State of Connected Planning
Connected Planning for Marketing
The Connected Planning difference
Dynamically plan marketing activities and optimize marketing performance with speed and impact. With a real-time view into performance, you can quickly tweak channels and programs to enhance the bottom line.
With visibility and synergy between the sales forecast and marketing plans, sales and marketing can work collaboratively toward the same goals.
Create attribution models to ensure that marketing efforts are measured across all interaction points. Identify the touch points that drive revenue and deliver intelligent optimization for each campaign plan.