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What do Gartner, Forrester, and IDC have in common? They all named Anaplan a planning leader.
Marketing leaders need to connect their financial planning process quickly and with clarity. Financial decisions need to be driven by marketing performance. Anaplan links revenue and audience engagement performance signals to help marketers determine where dollars are having the most impact in real time. Data-driven, dynamic, connected planning is essential to driving effective marketing in today’s constantly changing business environment.