In a world of digital disruption, data overload, and increased pressure on marketing ROI, one person stands alone: the transformative CMO.

Tune in to this webinar to learn how innovative marketing leaders master digital and data to drive business growth. Our two panelists – Bruce Rogers, Forbes’ Chief Insights Officer and Kimberly Whitler, Assistant Professor at the University of Virginia’s Darden School of Business, will discuss the trends currently influencing the role of the CMO, the challenges and opportunities these leaders face, and the 11 essential characteristics of the transformative CMO that lead to high-performing marketing organizations.

Featured speaker
Bruce Rogers

Bruce Rogers
Chief Insights Officer
Forbes Media

Kimberly Whitler

Kimberly Whitler
Assistant Professor
Darden School of Business, University of Virginia

Hosted By
Forbes
Sponsored By

Anaplan

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