Consumer Goods

Fuel success. Unleash the power of connected planning.

Consumer demand is dynamic.
Sense and respond with better decisions, faster.

In the fast-changing CPG industry, consumer insights and agility are key. Understand changing consumer tastes and preferences to drive product innovation. Infuse dynamic forecasting and visibility into your supply chain, and trade spend efficiency. Empowering data-driven and shared decisions from production to purchase with real-time insight into consumer, market trends and marketing programs - ensures profitable growth through actionable response, providing a competitive edge.

Connected data-driven decisions

In consumer goods, every decision counts. Connected business planning harnesses the power of data, allowing companies to collaborate to make informed, precise decisions. Whether it’s understanding consumer preferences, optimizing supply chains, or fine-tuning marketing strategies, shared data driven insights give you a competitive advantage.

Adaptive agility is crucial

Infusion of connected data with real-time scenario modeling and analysis enables improved precision across all lines of business- from planning to execution ensuring incrementally better, faster business outcomes. Agile response to market shifts drive optimized results and improved profitability.

Collaboration and Efficiency

Collaboration is the cornerstone of success in CPG. Thrive amidst change. Achieve shared supply chain, sales and marketing insight mastery. Connected insights bring teams and trading partners together, fostering seamless collaboration across the entire value chain. Resulting in improved efficiency, streamlined processes and stronger relationships.

Learn from inspiring customer stories on how CPG leaders plan with Anaplan

Connect your business for better, faster decision-making

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Unify your strategic, financial and operational planning 

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Sales and Marketing

Align your revenue strategy with sales and marketing execution

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Supply Chain

Maximize visibility, reduce time-to-decision, adopt at speed

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Optimize your workforce readiness to drive better outcomes

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Del Monte

“It used to take us five days to react to demand changes. Now, with Anaplan, it takes us less than five minutes to come up with the necessary adjustments in production.”.

Supply Chain Planning Manager, Del Monte

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