Go-to-market planning in tech: Your playbook for profitable growth

The Technology market is volatile. Slumping demand, more complex customer journeys, and finite resources put immense pressure on sales, marketing, and customer success leaders to hit their numbers. Successfully navigating these challenges requires an integrated approach to planning across RevOps to align your teams to corporate objectives and focus where you can win.

Every revenue and operations leader tries to build plans to hit their number, but it’s easier said than done.

In this webinar, Anaplan VP of the CRO Practice Dana Therrien hosts revenue operations planning expert and guest speaker, Forrester VP and Principal Analyst Robert Muñoz. Together, they'll explore practical approaches to optimizing sales, marketing, and customer success planning efforts.

Key learnings: