Read the new Forrester report: The Total Economic Impact™ of Anaplan
Third-party research findings uncover a 303% ROI over a 3-year period across a composite of multiple customers
With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily add promotions, campaigns, and products without delay. Empower promotion planners to adjust flexible models and calculations to match your evolving needs.
Accurately align trade promotion planning spending with distributor and end customer demand signals across all product, geography, and time periods.
With zero-latency dashboards, your company can share procurement data across internal and external partners and suppliers to improve visibility to cost savings opportunities and accelerate planning decisions.
Increase trade promotion planning margins while you allocate promotions spending effectively across the enterprise by tracking promotions spending and promotion ROI across historical and actual data.
Generate zero-latency reports and dashboards on all demand plans, forecast KPIs, and actuals. Enable highly interactive reporting and analysis on promotion data.
Enable end users to easily create and modify any master data in real time for new products, customers, and promotions.
Limited ROI resulting from ineffective trade promotion spending
Provide insights into effective trade promotion spending, allowing organizations to increase the amount of promotions that result in positive ROI
Lack of growth from trade promotions
Align trade spending with promotions that drive overall revenue while decreasing trade spending