Do you know what to look for in demand planning software? Download our demand planning buyer’s kit

Anaplan for Demand Planning

Make demand planning decisions at
the speed of business

Do you know what to look for in demand planning software? Download our demand planning buyer’s kit

Steer business performance by connecting
data, people, and plans

Today’s market can shift in a matter of minutes. Demand planners have to be ready to adjust their plans when the moment strikes.

Demand planning with Anaplan enables supply chain leaders to sense and drive demand instead of merely reacting to the market. With a cloud-based planning platform, a clear view of all relevant internal and external factors is incorporated into the demand forecast, so that organizations can steer clear of stock-outs, excess inventory, and wasted capital. Instead of making decisions based only on historical data, planners can make informed decisions at the speed of business.

Collaborate more effectively across departments and customers with an optimized user experience and flexible modeling

Understand forecast changes and drivers of change with analytics that go beyond historical data and sense demand from other, non-traditional sources of intelligence

Improve accuracy of new products, promotions, and intermittent demand with modeling and automated forecasting methods

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Transforming trade
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Demand Planning Software Use Cases

Trade Promotion Planning

Anaplan’s comprehensive trade promotion planning capabilities make it easy to manage promotion budgets, plan collaboratively at both the aggregate and detail levels, and easily add promotions, campaigns, and products as your plans evolve. With Anaplan, promotion planners have the flexibility to adjust models and calculations as the market changes.

  • Improve promotion plan accuracy and collaboration with flexible promotion modeling and performance analysis
  • Maximize trade promotion effectivity by planning tradeoffs in lift versus trade spending
  • Define optimal trade promotion strategies and budgets integrated with promotion plans in one application
  • Enable cross-enterprise promotion alignment that incorporates P&L data
  • Track ROI to eliminate ineffective promotions

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Product portfolio management

  • Easily manage product lifecycles with a real-time view of the portfolio
  • See the effects of new product introductions on the portfolio
  • Manage the effects of product end-of-life, attach rates, and cannibalization

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Statistical Supply Chain Forecasting

  • Forecast quantity, prices, attach rates, and discounts
  • Plan for seasonality, intermittent demand, and multi-linear regression
  • Enable demand planners to fine-tune and test multiple scenarios against each other

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New Product Launch Planning

  • Seamlessly collaborate with customers and distributors to create accurate demand forecasts and budgets for new product launches.
  • Accelerate the idea-to-commercialization cycle by connecting the ideation funnel to feasibility models and scenario-based profitability modeling.
  • Build a forecasting model that is sufficiently granular to reflect how and when different market segments in different geographies might purchase the product and at what price.

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“It used to take us five days to react to demand changes. Now, with Anaplan, it takes us less than five minutes to come up with the necessary adjustments in production.”

- RK Del Rosario,
Supply Chain Planning Manager, Del Monte

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“Anaplan is really one vision of the truth. You can look at it from all angles.”

- Alyson Lougheed,
Manager of Sales Compensation, TELUS

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“We brought in Anaplan as a planning solution. But it’s evolved into a decision-making solution.”

- Sid Powar,
Senior Manager of Supply Planning and Inventory Control, DISH Network

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“Understanding the impact of scenarios on our business performance is a critical component of long-term success.”

- Eleanor Thornhill,
Head of Online Financial Strategy and Performance, Satsuma

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“Anaplan is really one vision of the truth. You can look at it from all angles.”

- Alyson Lougheed,
Manager of Sales Compensation, TELUS

See the full story

“We don’t like constraints—if we see a better way to do something, we want to be able to change it. That’s one of the reasons why the flexibility of the Anaplan platform stuck out for us.”

- Chiara Guglielmetti,
FP&A Manager, Booking.com

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