Anaplan for Demand Planning

Make demand planning decisions at
the speed of business

Do you know what to look for in demand planning software? Download our demand planning buyer’s kit

Get ahead of the market with
a proactive approach to demand planning

Today’s market can shift in a matter of minutes. Demand planners have to be ready to adjust their plans when the moment strikes.

Demand planning with Anaplan enables supply chain leaders to sense and drive demand instead of merely reacting to the market. With a cloud-based planning platform, a clear view of all relevant internal and external factors is incorporated into the demand forecast, so that organizations can steer clear of stock-outs, excess inventory, and wasted capital. Instead of making decisions based only on historical data, planners can make informed decisions at the speed of business.

  • Collaborate more effectively across departments and customers with an optimized user experience and flexible modeling
  • Understand forecast changes and drivers of change with analytics that go beyond historical data and sense demand from other, non-traditional sources of intelligence
  • Improve accuracy of new products, promotions, and intermittent demand with modeling and automated forecasting methods

Trade promotion planning

Anaplan’s comprehensive trade promotion planning capabilities make it easy to manage promotion budgets, plan collaboratively at both the aggregate and detail levels, and easily add promotions, campaigns, and products as your plans evolve. With Anaplan, promotion planners have the flexibility to adjust models and calculations as the market changes.

  • Improve promotion plan accuracy and collaboration with flexible promotion modeling and performance analysis
  • Maximize trade promotion effectivity by planning tradeoffs in lift versus trade spending
  • Define optimal trade promotion strategies and budgets integrated with promotion plans in one application
  • Enable cross-enterprise promotion alignment that incorporates P&L data
  • Track ROI to eliminate ineffective promotions

Product portfolio management

  • Easily manage product lifecycles with a real-time view of the portfolio
  • See the effects of new product introductions on the portfolio
  • Manage the effects of product end-of-life, attach rates, and cannibalization

Statistical forecasting

  • Forecast quantity, prices, attach rates, and discounts
  • Plan for seasonality, intermittent demand, and multi-linear regression
  • Enable demand planners to fine-tune and test multiple scenarios against each other

Demand planning use cases

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Anaplan for demand planning

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Anaplan for demand planning

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Digital demand
management—the new normal

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Digital demand
management—the new normal

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Transforming trade
promotion planning at Activision

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Transforming trade
promotion planning at Activision

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“It used to take us five days to react to demand changes. Now, with Anaplan, it takes us less than five minutes to come up with the necessary adjustments in production.”

- RK Del Rosario,
Supply Chain Planning Manager, Del Monte

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“Anaplan is really one vision of the truth. You can look at it from all angles.”

- Alyson Lougheed,
Manager of Sales Compensation, TELUS

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“We brought in Anaplan as a planning solution. But it’s evolved into a decision-making solution.”

- Sid Powar,
Senior Manager of Supply Planning and Inventory Control, DISH Network

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