In a rapidly shifting market, aligning go-to-market (GTM) strategies with business objectives is critical for sustained growth. In this session, hear how Ciena is transforming its GTM planning using Anaplan to drive smarter, faster, and more connected decisions. Discover how the team evolved from static planning processes to a dynamic, data-driven approach that empowers cross-functional collaboration between Sales, Marketing, Finance, and Operations. Learn how Ciena is using real-time insights and scenario modeling to optimize resource allocation, improve forecasting accuracy, and accelerate execution.