JLR wants every customer to experience the ultimate modern luxury journey and effortless ordering. Learn how JLR are now able to forecast demand and ensure every customer has the visibility of their car specification, price, and build-date at point of order. This transparency and rigor afforded by their end-to-end supply chain planning ensures the customer is served effortlessly, but also optimizes capacity planning, improves supplier relationships, and enables both market and retailer level allocations to absolute granularity.