Two people walking outdoors together, with one carrying a bouquet of flowers.

Nobilis Group blends data to support business outcomes

Supply chain and sales information help fragrance distributor deliver the goods for customers and brand partners

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  • Solutions

    Supply Chain,

    Sales & Marketing

  • Industry

    Consumer Products

  • Platform capability

    Data Management & Integrations

Even in the emotion-led fragrance business, data drives decision-making at Nobilis Group. The Germany-based company artfully blends inventory and sales data in Anaplan to forecast future business. This helps to create alignment between what perfume consumers want and what brands can deliver. Departments throughout Nobilis Group collaborate on plans and have full visibility into the data that drive their decisions.


Anaplan gives us the visibility to bring the right goods into the market at the right time.
Patrick van Uffelen, Business Intelligence Manager, Nobilis Group

Stock

levels and past sales help to predict market moves

Visibility

creates alignment between consumers and brand partners

All

departments in the company collaborate on plans


Four people sitting together on a blanket in a flowering park.
Colorful flower garden in front of a rustic wooden house.

Patrick van Uffelen: The Nobilis Group is a distributor for perfumes, and we are working together with brand partners within the Germany, Switzerland, and Austria region to distribute perfumes over the retailer to the final customer. It’s a pretty emotional business, so [it’s] actually hard to predict how people are consuming perfume.

We currently use Anaplan in the supply chain, marketing, and sales. We had high stock levels and reduced capital binding. Anaplan has shown us our stocks, our past sales, and we have the prediction of what we’re going to sell. Anaplan gives us the visibility to bring the right goods into the market at the right time.

We see better what we need by the customers and what we better order by the brand partners. We can adjust things pretty fast with our model builders to have it right on point where we want to have it.

The part we’re most proud of is having a tool that combines all of [the] departments together, making the complete planning process — from the launch of a product up to the supply chain — complete in one piece, so we have full view of the process.

What our company is completely flexible to the needs of our customer, so is Anaplan. That’s why we chose Anaplan.

I’m Patrick van Uffelen, BI Manager at Nobilis Group, and we plan with Anaplan.