Following its 2020 evaluation — where Anaplan was named a Leader — Gartner retired the Magic Quadrant™ format for this space, monitoring the market from 2021 through 2025 via the annual Gartner® Market Guide for Sales Performance Management. We believe the Magic Quadrant™ returned in 2026 to reflect massive, permanent shifts in technology and buyer expectations, especially with AI-driven planning platforms.
Analyst report
2026 Gartner® Magic Quadrant™ for Sales Performance Management
Anaplan is recognized as a Leader in Sales Performance Management with the highest Ability to Execute.
Read the analyst report
Analyst report
2026 Gartner® Magic Quadrant™ for Sales Performance Management
Anaplan is recognized as a Leader in Sales Performance Management with the highest Ability to Execute.
Anaplan is positioned as a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management (SPM). Download your complimentary copy to learn more.
Why Anaplan?
Anaplan’s Revenue Performance Management solutions help you:
- Design and deliver optimal GTM and incentive compensation plans
- Forecast sales and orchestrate revenue with greater accuracy
- Adapt your plans to outpace the market
Anaplan’s proven value
Built to address the complexity of large sales organizations, Anaplan helps drive predictable and profitable revenue growth across industries — including financial services, life sciences, manufacturing, technology, and telecommunications.
FAQs
SPM applications are a sales operations leader’s trusted partner in defining optimal territories and quotas, and administering compensation plans that incentivize the right behaviors. This research compares vendors’ diverse approaches to meeting these objectives to then choose the most suitable one.
In its latest iteration, Gartner evaluated 13 vendors across 15 criteria, which comprise two main categories: Completeness of Vision and Ability to Execute. Anaplan was recognized as a Leader with the highest Ability to Execute among recognized vendors.
Anaplan’s SPM applications help GTM teams segment and score key accounts, align headcount to demand, design territories, and set quotas to hit revenue targets. Using Anaplan, you can design motivating incentives that drive the right behaviors, manage pipeline, forecast sales, and adjust your plans with real-time scenario planning and analysis with AI at the core.
A Magic Quadrant provides a graphical competitive positioning of four types of technology providers in markets where growth is high and provider differentiation is distinct: Leaders, Visionaries, Niche Players and Challengers. Leaders execute well against their current vision and are well positioned for tomorrow.
Gartner recognizes Anaplan as a Leader for its Ability to Execute and Completeness of Vision.
In our opinion, leaders can use the report as a strategic framework to align vendor capabilities, strategic vision, and market presence with your business objectives. Beyond vendor selection, the report helps revenue leaders identify broader market trends to drive greater efficiency across sales operations and frontline teams.
Gartner® evaluates SPM vendors based on a range of criteria, including overall viability, innovation, customer experience, and the vendor’s overall strategy for the market. Based on our understanding, these criteria were used to evaluate three core areas: sales planning and governance, incentive compensation management, and performance analytics and intelligence.
Gartner, Magic Quadrant for Sales Performance Management. Sandhya Mahadevan, Steve Rietberg, Brian Petty, Roland Johnson, 6 July 2026.
GARTNER is a trademark of Gartner, Inc. and/or its affiliates. MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Anaplan.
