DATASHEET
Segmentation and Scoring application
An intuitive, out-of-the-box approach to market sizing, account segmentation, and scoring
Focusing your limited go-to-market (GTM) investments in the right way is critical to boosting productivity, maximizing revenue, and reducing cost and risk. But many organizations struggle to identify the strategies, segments, and accounts with the greatest revenue potential.
The result? Misaligned investments, unrealistic targets, and missed opportunities — fueled by lower win rates, poor customer expansion and retention, and shrinking margins.
Anaplan’s Segmentation and Scoring application helps you cut through the noise and drive smarter GTM decisions.
Download the datasheet to learn how to:
- Analyze historical and forecasted performance across markets, accounts, products, and services.
- Identify service obtainable market (SOM) and remaining wallet share to guide strategies like market expansion, product launches, M&A, and partnerships.
- Segment and score accounts, optimizing your downstream GTM strategies and revenue orchestration.