In today's fast-paced market, a winning go-to-market (GTM) strategy is the foundation of profitable growth. But a strategy is only as powerful as the plans and forecasts that bring it to life. To succeed, organizations need agile, precise, and timely account segmentation and scoring, GTM capacity, territory, quota, and compensation plans that translate high-level goals into clear, actionable steps that motivate every GTM team.
Without timely, precise, and effective GTM plans, sales execution and revenue orchestration suffers. Sellers waste valuable selling time on the wrong accounts and products while leaders are left trying to accurately forecast and coach their way to their number. It’s time to end the disconnect between planning and execution. By uniting the planning power of Anaplan with the execution engine of Salesforce, you can outpace the market and the competition.
The foundation: AI-ready data for confident planning
A high-performing GTM strategy and plans begins with data you can trust. Disconnected systems and manual CSV uploads are not only inefficient but also introduce errors that undermine your entire planning process. Anaplan for Salesforce creates a seamless, AI-ready data foundation by delivering real-time, bi-directional integration.
This isn't just about moving data; it's about transforming it into a strategic asset.
Automate and orchestrate: Eliminate brittle, custom-coded integrations and error-prone manual work. With no-code connectors, you can automate data flows and orchestrate updates without relying on IT, accelerating time-to-value from days to hours.
Establish a single source of truth: With data flowing seamlessly between Anaplan and Salesforce, everyone works from the same playbook. This ensures plans are built on live data, and that strategic adjustments are instantly reflected on the front lines.
Build unshakeable trust: When your data is transparent, traceable, and always in sync, confidence soars. Leaders can trust the forecasts, and reps can trust their account assignments and quotas.
From better plans to flawless execution — across every cloud
A brilliant plan is powerless if it isn’t activated in the field. Anaplan for Salesforce ensures your strategic decisions translate directly into frontline revenue action orchestration, creating a powerful, closed-loop system across the entire Salesforce ecosystem.
Revenue performance management: Push dynamic territory and quota plans directly into Salesforce Cloud, empowering reps with real-time account scoring to help them prioritize high-impact opportunities.
Marketing performance management: Connect campaign results and pipeline data with Marketing Cloud to optimize spend, prove ROI, and align efforts directly with revenue goals.
Supply chain and forecasting: Link Commerce Cloud’s real-time demand signals to your supply chain plans to boost forecast accuracy, prevent stockouts, and improve operational efficiency.
Workforce planning: Align workforce capacity with real-time Service Cloud to eliminate staffing guesswork and ensure exceptional, cost-effective customer service.
Real-world results from industry leaders
Leading organizations are already leveraging the Anaplan and Salesforce integration to outpace their competition.
Pure Storage cut its planning cycles from days to minutes, accelerating sales alignment and decision-making.
Zillow Group transformed its compensation planning, giving employees better access to data and enabling them to focus on high-value sales activities.
Novotech automated forecasting and improved accuracy and efficiency.
Autodesk automated its revenue-focused forecasting, streamlining data feeds for its tax and treasury systems.
