The path to higher sales and revenue performance

Understanding and optimizing revenue performance is essential for business growth, but setting an effective go-to-market (GTM) strategy, and achieving full visibility, alignment, and adaptability to market changes across GTM plans, incentive programs, and forecasts remains a challenge for many organizations.  

That’s why Anaplan is proud to be recognized. We feel these underscore our commitment to empowering revenue and operations leaders with real-time granular visibility into team and plan performance, precise forecasts, and streamlined GTM planning, enabling more confident investments that drive productivity and accelerate growth. 

Industry recognition that drives confidence

Inside ISG’s view on revenue performance management

ISG is a globally trusted research and advisory firm that evaluates technology solutions to help organizations identify top-performing vendors. Their 2024 Research Revenue Performance Management Buyers Guide identifies top-performing platforms, offering deep insights into vendor product adaptability, capabilities, manageability, reliability, and usability. Additionally, ISG evaluates customer validation, total cost of ownership (TCO), and return on investment (ROI) as key factors that contribute to a vendor’s revenue performance management ranking.

Anaplan is recognized as an Exemplary vendor, earning an 84.4% overall rating, with our strongest performance in Customer Experience (90.3%), including top scores for Total Cost of Ownership (TCO), Return on Investment (ROI), and Customer Validation. For revenue and operations leaders managing segmentation and scoring, headcount, territories, quotas, incentives, and forecasts across a wide array of GTM teams and channels, we feel these results highlight how Anaplan delivers a flexible, intelligent platform that improves productivity, GTM efficiency, and accelerates growth.

IDC MarketScape on sales performance management

IDC is a leading global provider of technology research and market intelligence. Anaplan has been recognized as a Leader with the report noting, “Anaplan’s platform stands out for its commitment to regular feature updates and continuous improvements, ensuring it evolves to meet the dynamic needs of businesses.”

The IDC MarketScape report notes, “The platform is particularly valuable when you require real-time collaborative scenario modeling and “what-if” analysis capabilities, combined with AI-powered account targeting, territory planning, and quota optimization. Anaplan is an ideal choice for businesses looking to break down departmental silos and create a single source of truth for enterprise-wide planning, especially when you need dynamic, agile planning capabilities that can quickly adapt to market changes and organizational restructuring”.

The report also outlines advice for technology buyers, highlighting that “adoption of any SPM solution should have a user-friendly interface for easy navigation and offer training resources and documentation for smooth implementation and onboarding.”  The report later notes that through Anaplan’s “unified user experience, organizations can model scenarios, collaborate with stakeholders, and make rapid decisions while maintaining data consistency across every facet of go-to-market planning.”

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.

The power behind Anaplan’s platform

Sales and revenue performance management demands intelligent, agile solutions. Here’s how Anaplan redefines success:

• AI-infused precision: Streamline planning and making more confident, data-driven decisions that boost productivity and accelerate growth. Use AI to more accurately forecast sales and revenue to set more precise sales targets. Pinpoint markets and accounts with high propensity and intent to buy. Optimize and balance territories that focus your GTM teams on these accounts with the highest-revenue potential, while setting more motivating and attainable bottom-up quotas that drive revenue performance.
• Real-time adaptability: Accurately forecast and quickly adjust segmentation and scoring, GTM capacity, territories, quotas, and incentives in response to market shifts. Anaplan enables seamless scenario modeling, ensuring your team can navigate challenges and capitalize on opportunities as they arise. 
• Holistic alignment: Connect your sales and marketing, supply chain, finance, and HR and workforce on a unified platform. By integrating seamlessly with CRM, ERP, and HR systems, Anaplan ensures every department operates from a single source of truth, driving consistent revenue performance. 
• Scalable efficiency: Whether managing multi-channel revenue streams or navigating intricate business models, Anaplan scales effortlessly to meet your needs, providing flexibility to grow without compromising performance. 

Anaplan is a trusted partner in modern sales and revenue performance management. By streamlining GTM planning, incentives, forecasting, and aligning strategy with revenue orchestration, we empower your team to deliver consistent, measurable results and shift your planning activities from reactive to predictive. It's not just about managing revenue — it's about leading the market.