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doTERRA improves its supply chain naturally

Natural products maker delivers supply chain efficiency and accuracy with demand planning, unit forecasting, and inventory planning in Anaplan

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    Supply Chain

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    Consumer Products

  • Platform capability

    Planning Experience

The high-quality raw materials used in doTERRA’s popular natural-based products add extra complexity to the company’s supply chain. The company addressed that by implementing Anaplan for demand planning, unit forecasting, and inventory planning. With Anaplan, doTERRA has doubled its SKU count, expanded into new markets, and increased forecast accuracy by 20 percentage points. The doTERRA team is now enthusiastically using Anaplan to address challenges that formerly seemed insurmountable.


Since we’ve implemented Anaplan … we have seen our forecast accuracy improve by 20 percentage points.
Spencer Hansen, Director of Supply Chain Planning and Analytics, doTERRA

20

percentage-point improvement in forecast accuracy

2x

increase in SKU count managed easily

Solutions

to problems that were formerly unthinkable


Four women standing outdoors in a rural setting holding large bundles of freshly harvested green plants with trees and small shed in the background.
Assorted dōTERRA supplement bottles arranged on a table beside a glass of water and a person holding a small bottle.

Spencer Hansen, doTERRA: In today’s volatile supply chain, rapidly increasing forecast accuracy is essential to any company’s success.

doTERRA is a health and wellness company that’s based on helping the world heal and we do that through sourcing some of the best products and the best ingredients with our natural-based solutions with essential oils and other health and wellness products.

It takes us years to grow the plants that we have, and so the complexity that is inherent with that supply chain just means we have such a long planning horizon.

We use Anaplan across our business, specifically in the supply chain. We do demand planning — so all of our unit forecasting, all of our inventory planning. Since we’ve implemented Anaplan over these last six months, we have seen our forecast accuracy improve by 20 percentage points. Literally a night-and-day difference.

With Anaplan, we’ve really been able to become so much more efficient. We were forecasting around 4,000 SKUs. Now, we forecast about 8,000 SKUs in about 10 more markets than we did because Anaplan really makes it easy.

At doTERRA, I have gotten the nickname of Captain Anaplan because I’m just too enthusiastic about it sometimes. I think that it’s so awesome to see the technology, front and center, solving problems that I’ve been trying to wrap my brain around for the past seven years, and I just can’t get enough of it.

I’m Spencer Hansen, Director of Supply Chain Planning and Analytics at doTERRA, and we plan with Anaplan.