Watch video (2:02)

Anaplan Intelligence generates success at Unilever International Group

Global business unit of FMCG giant plans supply chain and finance at scale to deliver hundreds of millions in value

Contact us
  • Solutions

    Supply Chain,

    Finance

  • Industry

    Consumer Products

  • Platform capability

    Anaplan Intelligence

Unilever International Group — the FMCG company’s global business unit and white space partner — creates value by catering to underserved markets, channels, and consumers. Anaplan for supply chain and financial planning helps the company address the operational challenge of 120 sourcing units providing goods to 150 countries. With Anaplan, customer service has improved dramatically, key planning cycles are 10x faster, and massive volumes of data are analyzed using Anaplan Intelligence statistical modeling. It all delivers hundreds of millions in value.


The Anaplan planning cycle [has accelerated] from 45 days to four days, and some of these elements can be done in four minutes.
Dany Krivoshey, Chief Digital and Transformation Officer, Unilever International Group

5%

improvement in customer service delivers hundreds of millions in value

90%

acceleration in key planning cycles (cut from 45 days to four days)

300

million data rows are analyzed in AI-powered statistical modeling


Close-up of a woman enjoying a chocolate ice cream bar, smiling with her eyes closed and touching her lips, symbolizing satisfaction and indulgence.
A man washing his hair under a showerhead, with soap lather and running water, representing cleanliness and freshness.

Dany Krivoshey, Unilever International: Unilever is one of the biggest companies in the world, serving customers and consumers on fundamental FMCG — fast-moving consumer goods — products. 

When we serve consumers, around 150 countries is connecting 120 sourcing units with 1,000 ships. This becomes an operational challenge. 

Anaplan is mainly used by supply chain and finance team, and we’re expanding the Anaplan to more functions. 

We are connecting the enterprise here, and we’re looking on that as more as a business planning connected journey for all the teams to be connected together. Unilever International is actually the first customer of Anaplan in Asia, from 2015. 

There are several key benefits of Anaplan in our organization. One is, of course, customer service, which is improving up to 5%. On the size of a business as ours, it’s hundreds of millions of delivery. 

The second thing is creating our processes much more resilient, much more flexible, and simpler. And one of the key examples here is taking the Anaplan planning cycle from 45 days to four days, and some of these elements can be done in four minutes. 

People’s satisfaction is more than 80%, and 90% adoption. Anaplan becomes interconnected system of experiences, where planning experiences is connected with CRM, CRM experience connect to data and analytics. And this is our philosophy of connecting everyone with everything. 

Now with AI solutions, everything from integrating the information into the system, cleaning the information, then preparing the information for forecast, then running the artificial intelligence statistical models at scale of our 300 million data rows — this is incredible! 

We’re already enjoying value realization from most of the solutions and looking forward to embed more. 

My name is Dany Krivoshey. I’m Chief Digital and Transformation Officer of Unilever International Group, and we plan with Anaplan.