June 26, 2025
Anaplan recognition continues, named the most ‘Exemplary’ in the 2025 ISG Buyers Guide™ for Retail Supply Chain Planning


Leading scenario planning and analysis platform earns #1 spot in both product and customer experience categories
MIAMI, FL – Anaplan, the leading scenario planning and analysis platform for enterprise decision-making, today announced it has been named the most ‘Exemplary’ out of 17 vendors in the 2025 ISG Buyers Guide™ for Retail Supply Chain Planning. The inaugural report highlights the top software technology providers helping retailers optimize the flow of goods and materials with related services from suppliers to customers, in the most cost-effective way. This latest recognition comes on the heels of Anaplan earning an ‘Exemplary’ ranking in ISG’s 2025 buyers guides for both supply chain planning and sales and operations planning (S&OP).
“While it is common to hear that the pace of business has never been faster, business challenges remain essentially the same for retailers. They must be able to offer products and services that meet market requirements, market and sell those products effectively, operate efficiently and profitably, as well as attract and retain the human capital necessary to sustainably achieve those aims,” explains Robert Kugel, Executive Director, Business Research, ISG Software Research. “What has changed are the tools for doing business, providing those enterprises that successfully adapt and learn how to use these tools with a competitive advantage. Retailers with even moderately complex and lengthy supply chains must have a strategy and an evolving timeline for applying AI and GenAI to their planning processes — and those that do will have a cumulative strategic advantage over rivals that do not.”

“Retail is our largest and fastest-growing vertical. Working with over 300 top retailers globally, we’ve seen that decision excellence starts with smarter retail planning that is aligned to financial goals,” said EJ Tavella, SVP of Supply Chain Planning at Anaplan. “Recently, we helped a North American home goods retailer achieve 99% forecast accuracy during its biggest seasonal promotion, with projected annual benefits of $60M in revenue and $45M in cost of goods sold (COGS). Another global luxury retailer shared with us a 30% improvement in inventory levels, which unlocked $1B+ in free cash flow across all brands, items, locations, and channels. What’s more, one of our global fashion retailers projected a $259M annual COGS improvement and 30–40% ROI. These are only a handful of examples of the incredible business value we are helping our customers achieve every day.
Trusted by hundreds of clients globally, including 75 of the world’s top 100 enterprises, buyers guides are the distillation of the market and product research efforts by ISG Software Research. Anaplan’s placement in the ‘Exemplary’ quadrant reflects the company’s ability to meet rigorous criteria across seven key categories. Five are product experience related (usability, manageability, reliability, adaptability, and capability), while two are customer-experience related (provider validation and total cost of ownership, and return on investment (TCO/ROI)). According to ISG, Anaplan was specifically recognized in the retail supply chain planning buyers guide for:
- Ranking first overall in Customer Experience, earning the top spot across both the Validation and TCO/ROI sub-categories
- Ranking first overall in Product Experience, with Leader status in four of the five sub-categories: Capability, Manageability, Reliability, and Usability
As noted in the report, the traditional and siloed approach to merchandise planning, assortment, promotions, and pricing can cause value leakage for retailers across hard lines, soft lines, grocery, and convenience. Connected retail planning from Anaplan provides teams with an AI-infused, agile planning platform to enable faster decisions that help grow sales, improve margins, and meet changing consumer demand despite today’s volatile environment.
For more information on Anaplan’s leadership in the retail market, explore our dedicated retail industry research page, or access the 2025 ISG Retail Supply Chain Buyers Guide directly.
About Anaplan
Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now.
More than 2,500 of the world’s best brands continually optimize their decision-making by planning with Anaplan. To learn more, visit www.anaplan.com.