May 27, 2025
Etex selects Anaplan’s scenario planning and analysis platform


Leader in the construction materials industry leverages Anaplan to enhance supply chain agility
MIAMI, FL - Anaplan, the leading scenario planning and analysis platform designed to optimize decision-making in today's complex business environment, today announced that Etex, a global building material manufacturer and pioneer in lightweight construction, selected Anaplan to enhance its business planning processes. Etex is deploying Anaplan across its supply chain, finance, and commercial teams in its fiber cement business to streamline the planning process, improve alignment, and accelerate data-driven decision-making.
By leveraging Anaplan’s integrated business planning (IBP) solutions, Etex has started streamlining its supply chain planning process to improve inventory optimization and foster better alignment across departments. Additionally, Etex expects to extend the use of the Anaplan platform to other divisions as well.
Anaplan enables real-time insights, proactive decision-making, and efficient collaboration. Etex will see faster responses to market changes, enhanced operational flexibility, and more effective management of challenges like material shortages and geopolitical issues.
Additionally, Anaplan’s ability to quickly design and configure planning solutions has positioned Etex to improve delivery performance, reduce delays, and meet customer demands with greater agility. The implementation, led by Anaplan partner Bluecrux, provides Etex with a tailored supply chain model to enhance planning processes and align operations with business objectives.
"My favorite thing about Anaplan is the speed at which we can design, configure, and visualize planning boards," said Isabelle Bellessort, Global Head of Supply Chain at Etex. "This project has been a success thanks to the efficacy of Anaplan’s IBP solution, the right partners, and the strong collaboration between our teams."
"We are proud to support Etex in achieving greater planning efficiency and operational excellence," said Dayne Turbitt, Senior Vice President, Managing Director EMEA at Anaplan. "Our IBP solutions empower organizations to align strategies and adapt swiftly in today's dynamic market."
About Etex
Etex is a global building material manufacturer and pioneer in lightweight construction. Etex wants to inspire people around the world to build living spaces that are ever more safe, sustainable, smart, and beautiful. Founded in 1905, headquartered in Zaventem, Belgium, Etex is a family-owned company with more than 13,500 employees globally. It operates more than 160 sites in 45 countries and recorded a revenue of EUR 3.777 billion and a REBITDA of EUR 695 million in 2024. Etex fosters a collaborative and caring culture, a pioneering spirit, and a passion to always do better for its customers. Etex has seven R&D centers supporting four global divisions:
- Building Performance: leader in plasterboards and fiber cement boards, and the global reference in fire protection solutions for the residential and commercial segments.
- Exteriors: provider of innovative, durable, high performance and beautiful fiber cement exterior materials for architectural, residential, and agricultural projects.
- Industry: front runner of engineering expertise to drive the future of high-performance temperature insulation and fire protection in the industrial, aerospace, and energy sectors.
- Insulation: leading European insulation provider of glass mineral wool and extruded polystyrene (XPS) to insulate residential and non-residential buildings.
Etex’s global portfolio includes leading commercial brands such as Cedral, Durlock, EQUITONE, Eternit, Gyplac, Kalsi, Pladur, Promat, Siniat, Superboard, and URSA.
Etex is Inspiring Ways of Living, for more information, please https://www.etexgroup.com/
About Anaplan
Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now.
More than 2,500 of the world’s best brands continually optimize their decision-making by planning with Anaplan. To learn more, visit www.anaplan.com.