Analyst Report

Anaplan recognized in the 2021 Gartner Market Guide for SPM

2021 Gartner Sales Performance Management Market Guide

Anaplan was recognized by Gartner in its Market Guide for Sales Performance Management 2021, a report on the latest trends, developments, and representative vendors in the sales performance management (SPM) market.

This is the first Market Guide that Gartner has published on SPM, following several years of annual Magic Quadrant reports. Anaplan was named a Leader by Gartner in the four most recent SPM Magic Quadrant reports (2017-2020).

Gartner states that “The SPM market grew by 8%, to $1.187 billion, in 2020.” According to Gartner, core capabilities in the SPM technology market “include incentive compensation management (ICM), territory management (TM) and quota management (QM).” In addition to these core capabilities, Gartner notes that “buyers should look at interoperability with other common systems in the tech stack, such as CRM and finance, to support extended planning and analysis (xP&A).”

We believe Anaplan was recognized by Gartner for our success in supporting sales organizations within and beyond incentive compensation management. We also believe that the Anaplan platform is unique in its ability to support extended and Connected Planning across revenue operations, joining sales with other areas of the organization including finance, marketing, and supply chain. As the pioneer in Connected Planning, Anaplan enables advanced planning and modeling, more accurate sales forecasting, and improved decision-making for leading enterprises around the globe.

Gartner Market Guide for Sales Performance Management, Melissa Hilbert, March 8, 2021.

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