Anaplan Trade Promotion Management application

CPG companies today face a complex landscape with challenges including increased competition, market uncertainty, rising costs, and evolving consumer behaviors. These factors put pressure on CPGs to adapt and innovate to maintain profitability and market share. 

Promotions are one of the strongest levers companies have to shape consumer demand and profitability, yet they are also the second-largest line item on a P&L. Despite their importance, promotions remain inefficient, error-prone, and difficult to measure or attribute ROI — leading to high trade-spend costs, strained retailer relationships, and lost profitability.

Anaplan’s Trade Promotion Management application unites trade, demand, and finance in one flexible, collaborative platform that scales with global configurability. 

Download this datasheet to learn how you can:

• Make agile promotion decisions
• Incrementally improve promotion ROI
• Increase forecast accuracy
• Align promotions with corporate targets