ISG Software Research: Planning to Succeed in Revenue Growth

Revenue is no longer driven solely by your sales team. Today’s enterprises generate growth across multiple channels — partners, customer service, digital commerce, and beyond. 

This eBook, created in collaboration between ISG Software Research and Anaplan, shows sales leaders how to rethink traditional models and align your entire GTM organization for maximum revenue impact.

This resource was designed to empower you to:

• Evolve beyond traditional sales planning to a holistic revenue performance management approach.
• Harness data across teams and systems to improve planning, forecasting, and decision-making.
• Establish ownership and cross-team buy-in so sales, marketing, finance, and operations are aligned.
• Replace spreadsheets and fragmented tools with integrated systems that support real-time insights.
• Leverage AI and predictive analytics for territory balancing, channel optimization, and scenario planning.
• Free up time to focus on optimization rather than firefighting.

If you’re a sales leader navigating complex markets, shifting customer behavior, and rising revenue accountability across functions, this guide provides practical frameworks and future-focused insights you can use right now.