White paper

Digital demand management: The new normal

A new way to collaborate

As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking.

As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand.

What’s inside this paper from Supply Chain Brain:

• What digital demand management means in today’s market
• The benefits of a connected approach to demand management