Transforming financial planning to drive smarter decisions
In this episode of Anaplan Insights, Dayne Turbitt speaks with Rob Kleinjan, Finance Director at Heineken UK, about navigating the complexities of a multi-faceted business. From breweries and cider production to 2,400 pubs and a standalone craft beer operation, Heineken faces unique challenges in balancing revenue streams, optimizing margins, and responding to shifting consumer preferences.
Learn how Heineken compressed a traditional 3–4 week financial planning cycle into just 24 hours, gained end-to-end visibility across its operations, and built a platform for faster, data-driven decision-making. Rob shares how leveraging standardization, scenario planning, and connected processes empowers the team to act quickly while maintaining profitability across a complex, dynamic market.