Trade promotion management

Intelligent solutions
for trade promotion management

Drive revenue growth and eliminate unprofitable trade spend by connecting your strategy, planning, and execution.

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Demand Planning dashboard. Displays a bar chart of forecasted demand over weekly periods, including baseline and adjusted forecasts, as well as parameters like promotional uplifts, lifecycle impacts, and manual overrides in a table below.

Transform promotions from guesswork to guaranteed impact

Discover our ready-to-deploy Trade Promotion Management application

The Anaplan Trade Promotion Management application delivers an out-of-the-box AI-driven approach to improve your promotion ROI and forecast accuracy.

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Optimize your trade spend with a connected solution that takes you from planning to payment with ease

“The Anaplan platform enhances the way we plan and manage our promotional campaigns and adds value to our operations and those of our growing customer base.”

 

Swaroop Khekale, Planning and Insights Leader, Lion Pty

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Featured resources

Best practices and valuable insights to improve your trade promotion management.

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Profitable practices for trade promotion management, pricing, and supply chain

A split image showing two retail scenes: on the right, a store employee scans products on a supermarket shelf while holding a tablet; on the left, a blurred grocery aisle features a prominent red “PROMO” sign attached to a shelf stocked with bottled goods.
Blog

From discounts to decisions: Why CPG leaders are rethinking trade promotion management

Kemps Customer Story with Kemps logo
Customer story

Fresh data feeds healthy trade promotions at Kemps

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Blog

Best practices for trade promotion management

Discover the platform consumer industry leaders trust. Be the next.

Leading brands around the world rely on Anaplan to accelerate speed to value. Shouldn’t you?

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A tablet displaying the Anaplan Bottom-Up Revenue Forecasting interface. The screen shows scenario selection, forecast types, and a combined bar and line chart for monthly sales growth.