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Virginia Food creates a recipe
for agile growth

With Anaplan, Philippines foodmaker produces 50% faster demand planning, longer forecast horizons, and instant response to market changes

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  • Solutions

    Supply Chain

  • Industry

    Consumer Products

  • Platform capability

    Planning Experience

To continue its growth from a backyard farm to a market leader, Virginia Food needed faster, more strategic supply chain planning. With Anaplan, the company cut demand planning time in half, quadrupled its forecasting horizon, and achieved 95% forecast accuracy. Transparent forecasts enable Virginia Food to respond immediately to market changes and keep its beloved products in the hands of consumers across the Philippines.


Using Anaplan, we were able to cut our demand planning process from 60 days to 30 days.
Patricia Paculanang, Demand Planning Manager, Virginia Food Inc.

2x

faster demand planning puts plans into action sooner

4x

longer forecasting horizon supports longer-term business decisions

15

percentage-point improvement in forecast accuracy increases efficiency


Large group of children and volunteers posing together while holding a “Welcome Back to School” banner during a community outreach event.
Community volunteers wearing Virginia Food aprons distribute boxed meals to a crowd while speaking through a megaphone.

Patricia Paculanang, Virginia Food Inc.: Virginia Food Inc began as a backyard poultry farm and piggery in the 1960s. Today, Virginia is one of the [Philippines’s] leading processed meat manufacturers, based in Cebu. We are best known for Virginia hot dogs and our crowd-favorite, New Yorker hot dogs.  

One of the biggest challenges that we had prior to implementing Anaplan was having multiple sources of truth. We spent a large chunk of our time aligning these numbers instead of thinking strategically for our business.  

Investing in Anaplan was a leap of faith for us. Today, we have inputs from different departments involved, sales, marketing, and the demand planning.  

Upon using Anaplan, we were able to cut our demand planning process from 60 days to 30 days. Before, we only had six months out in our forecast, and currently we have two years. We were able to improve our forecasting accuracy from around 80%, now we are up 95%.   

I’d say that our success is measured beyond the numbers. We were able to enhance collaboration in all the departments involved, making sure that our forecast is visible, granular, and transparent to everyone in the company.  

If there are certain surges in the market needs, we are able to adjust immediately, and we are able to cater to the needs of our market right away.  

I’m Patricia Paculanang, Demand Planning Manager at Virginia Food Inc., and we plan with Anaplan.