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Zoom focuses on successful go-to-market operations

Videoconferencing leader accelerates territory, quota, and compensation planning while increasing fairness

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  • Solutions

    Sales & Marketing

  • Industry

    Technology

  • Platform capability

    Anaplan AI

Carving sales territories for the mass market business at Zoom could take two to three weeks — time that could be better used for strategic go-to-market work. With Anaplan, that process takes just two to three days — an 80% improvement — and quotas and compensation plans are also ready faster. Because plans are crafted using Anaplan Optimizer, sales reps play on a level field with others in their segment.


We finish the territory carving for our mass market within two to three days instead of two to three weeks. That's phenomenal.
Ian Zhao, Enterprise Planning Lead, Zoom

80%

faster territory carving for mass market business

Optimizer

ensures that sales reps work on a level playing field

Metrics

can be tailored for different sales reps and managers


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Professional wearing wireless earbuds and smiling while working on a tablet at a desk.

Ian Zhao: Zoom is the world's largest videoconferencing company. We also do the backend of live streaming and also the event hosting business. We use Anaplan in finance, HR — it's the backbone of our go-to-market operations.

We use Anaplan to plan quota rollout, and also the territory. For territory carving, we use Optimizer to make sure that every sales rep within the same segment will have the same territory, with a level playing field going forward.

We finish the territory carving for our mass market within two to three days instead of two to three weeks. That's phenomenal. And then that will also allow us to have quicker quota release and a compensation plan rollout.

You can slice and dice the data in different ways and then find out the different metrics that are meaningful to different sales reps and different sales managers. It gives the sales leaders something tangible they can bank on. And that is really powerful.

Agility, accuracy, and the interactivity — that I can discuss the data with my sales leaders — is the key to success. Only Anaplan can do that.

I'm Ian Zhao, Enterprise Planning Lead at Zoom, and we plan with Anaplan.