ISG Research: Navigating the Shift from Sales to Revenue Performance Management

Sales isn’t what it used to be. The customer journey is no longer linear, pricing models are more complex, and planning based on last year’s assumptions is no longer enough. ISG explores the changing revenue landscape and why a traditional sales-centric approach just won’t cut it anymore.

Download this report to equip your leadership team with the insights needed to thrive in a revenue-first world and get answers to:

• Why today’s revenue model demands more than just an updated tech stack
• How shifting customer expectations and buying patterns are reshaping GTM strategies
• What’s driving the rise of revenue operations and the CRO role
• How to turn real-time data into real-time action across sales, marketing, finance, and support
• Why integrated, continuous planning is replacing fixed annual sales planning
• How to evaluate whether your current GTM and planning processes are future-ready