In today’s uncertain economic environment, companies must always prepare for “what’s next.” Customers, consumers, and markets are rapidly evolving. In order to succeed in such a changing business landscape, companies must keep revenue growth top-of-mind through a strong Revenue Growth Management (RGM) Program. Twelve Consulting Group defines RGM as the all-encompassing strategy for a healthy topline business. We believe that an all-encompassing approach for sales growth is cross-functional within organizations, collaborative with stakeholders outside the company, and applicable to any industry.
Three reasons to implement Revenue Growth Management (RGM)Revenue Growth Management should be prioritized if you wish to keep pace with a changing marketplace. An effective RGM program establishes confidence in your business plan and a healthy topline business transcends down the P&L of any organization. We also find three specific reasons why companies implement RGM:
- 1. Business Risks
- 2. Flexibility
- 3. Organizational Alignment