Hub 2015 San Francisco speaker series: How Lexmark drives sales performance management

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What if you could analyze key customer attributes in order to better manage your sales performance and assign the best sales rep to win the business, every time? You’d be way better off than your competitors with this kind of advantage.

Leveraging this kind of intelligence helps you drive top-tier sales performance management. Join us for Hub 2015 in San Francisco in just three weeks and hear how Lexmark uses Anaplan with Salesforce integration to analyze customer attributes before assigning the best sales rep to win the business, achieve the competitive advantage, and better manage sales performance. This is the kind of substance that enables you to fuel your business growth.

Today we’re excited to announce this customer speaker for the sales track: Brett Butler, Global Business Architect at Lexmark. Butler will share key best practices around sales performance management during his session at Hub 2015 on Tuesday, May 19.

Lexmark uses Anaplan with Salesforce integration to analyze customer account information and determine the key accounts in each territory before assigning the right sales rep to win the business. That’s powerful given that revenue growth comes from achieving the right balance of expanding in key accounts with a large install base and penetrating target accounts, which have a small install base.

Butler has been with Lexmark for 17 years where he has held leadership positions in sales operations, marketing operations, and product management. He is responsible for envisioning, implementing, and promoting a global business architecture for all sales and marketing functions at Lexmark, including globally harmonized business processes and common IT tools, resulting in more efficient and effective demand generation. Butler is the business champion for their Anaplan Territory & Quota implementation. His team is also using Anaplan to provide input to the demand forecast for supply chain and forecast revenue for finance. Prior to his tenure at Lexmark, he was a Product Manager at IDEXX Laboratories and an Assistant Brand Manager at Proctor & Gamble.

Discover how Lexmark drives top-tier sales performance management across the business. Register now to join us at Hub 2015 in San Francisco.

Don’t miss other sessions in Tuesday’s sales track:

  • McAfee integrates Deal Desk and Incentive Compensation
  • Motorola and accurate sales forecasting
  • Akamai drives sales ops value with ZS Associates

Stay tuned for more updates on sessions and speakers, and join the conversation on Twitter: #AnaplanHub15

To register for Hub 2015, visit:

For additional information on speakers, agenda, and more, visit:

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