Account Segmentation and Scoring
With Anaplan for Account Segmentation and Scoring, sales leaders can uncover new market opportunities and identify potential revenue growth. Plan and model account segments at the market, account, or product level. Score and rank accounts within segments to focus your sales team on your best, most profitable opportunities. Analyze your customer’s purchasing behaviors to define your sales territories with more precision and appropriately align your sales resources. Set quota targets that can be easily explained and justified to your sales people, and are based on accurate and fair apportionment of opportunities.